{"id":221,"date":"2011-12-14T05:41:10","date_gmt":"2011-12-14T05:41:10","guid":{"rendered":"https:\/\/www.realitypremedia.com\/blog\/?p=221"},"modified":"2022-09-17T05:26:27","modified_gmt":"2022-09-17T05:26:27","slug":"how-should-i-price-my-ebook-best-practices-beyond-2","status":"publish","type":"post","link":"https:\/\/www.realitypremedia.com\/blog\/how-should-i-price-my-ebook-best-practices-beyond-2\/","title":{"rendered":"How should I price my eBook? Best Practices & Beyond!!"},"content":{"rendered":"

\"How<\/a><\/p>\n

Thinking about eBooks!! What kind of pricing strategies are being followed for eBooks? Everyone is converting their backlists and new work into eBooks. But the challenge is \u2013 How to price your eBook aptly?<\/strong> eBooks sales is developing in terms of trends and stats and have surpassed the sales of print books on amazon.com. But still Authors and publishers find it challenging to find a right price for their eBook. Lets try to figure out the right pricing policy for our eBooks!!<\/p>\n

If we compare eBooks with Print books, their cost of production is much lower than print production. eBooks require no printing and warehousing. There is no cost of paper also. Consumer also understands the difference and expects eBook prices to be much lower than printed books. But eBooks like\u00a0 print books involve author royalties, cost of editing, typesetting, formatting and marketing. Some people charge the same price for eBooks as they charge for paperback. Is that\u00a0 a right strategy?<\/p>\n

Publishers may base their pricing on fixed cost involved like salaries, rent , marketing cost etc. These cost don\u2019t vary with the number of books produced, whether one or million. eBook production involves a one time cost only and is economical. Optimal eBook pricing should be based on marginal costing.\u00a0 Since producing and delivering an eBook doesn\u2019t involve a big cost, so the marginal cost of producing another copy of eBook is negligible. This basic microeconomic principle advocates that eBooks should be cheaper. There are lots of evidences that price mean a lot for eBook readers. As The New York Times once reported, most of the books on the Kindle bestseller list are being given away for free!!<\/p>\n

The prominent eBook pricing models are: –<\/p>\n

    \n
  1. Competition Based pricing<\/strong>:- Here publisher can perform a market and price research and can find out what is the price of the competition and can set the price accordingly.\u00a0 If the content is new and fresh, it can be priced higher than the competition. But sometimes the publishers under price their books as compared to competition hoping more sales. But in my opinion it actually devaluates the book and readers perceive the content to be of lesser value.<\/li>\n<\/ol>\n