{"id":3164,"date":"2025-02-24T05:20:13","date_gmt":"2025-02-24T05:20:13","guid":{"rendered":"https:\/\/www.realitypremedia.com\/blog\/?p=3164"},"modified":"2025-02-25T06:18:33","modified_gmt":"2025-02-25T06:18:33","slug":"what-is-an-explainer-video-and-its-types","status":"publish","type":"post","link":"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/","title":{"rendered":"What is an Explainer Video and its Types ?"},"content":{"rendered":"\n<p>Explainer videos are one of the most effective ways to engage potential customers, simplify complex concepts, and increase conversions. These short, engaging videos are designed to explain a product, service, or idea in a clear and concise manner. Whether used for marketing, sales, training, or crowdfunding, explainer videos help businesses connect with their audience and strengthen brand awareness.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2025\/02\/What-is-an-Explainer-Video-and-its-Types-1-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3167\" srcset=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2025\/02\/What-is-an-Explainer-Video-and-its-Types-1-1-1024x576.jpg 1024w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2025\/02\/What-is-an-Explainer-Video-and-its-Types-1-1-300x169.jpg 300w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2025\/02\/What-is-an-Explainer-Video-and-its-Types-1-1-150x84.jpg 150w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2025\/02\/What-is-an-Explainer-Video-and-its-Types-1-1-768x432.jpg 768w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2025\/02\/What-is-an-Explainer-Video-and-its-Types-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes explainer videos an essential strategy for modern businesses.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Type of Explainer Video Should You Make?<\/strong>&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2D Animated Explainer Videos<\/strong>&nbsp;<\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>2D animation uses flat, two-dimensional images to create engaging video content. These videos are cost-effective and versatile, making them ideal for startups and small businesses.&nbsp;<\/p>\n\n\n\n<p>A study by Wyzowl found that 96% of people have watched an explainer video to learn about a product or service. 2D animations are easy to produce and quickly capture attention.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3D Animated Explainer Videos<\/strong>&nbsp;<\/h3>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>3D animation adds depth and realism, making it well-suited for industries like architecture, healthcare, and technology that require detailed product demonstrations.&nbsp;<\/p>\n\n\n\n<p>Research shows that 3D content can increase viewer engagement by up to 40% compared to traditional 2D animation, making it ideal for showcasing technical or high-end products.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Live-Action Explainer Videos<\/strong>&nbsp;<\/h3>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Live-action explainer videos use real people and locations to create authenticity and build trust. These videos are often used for customer testimonials, product demonstrations, and company introductions.&nbsp;<\/p>\n\n\n\n<p>Studies indicate that 88% of consumers trust video testimonials and product demos more than other marketing content, making live-action a strong choice for credibility.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Whiteboard Animation Explainer Videos<\/strong>&nbsp;<\/h3>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Whiteboard animation videos mimic the effect of a hand-drawn illustration on a whiteboard. They are engaging, easy to follow, and cost-effective.&nbsp;<\/p>\n\n\n\n<p>A study by Digital Journal found that whiteboard videos improve information retention by 15% compared to standard videos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Screencast Explainer Videos<\/strong>&nbsp;<\/h3>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Screencast videos capture a computer screen while a voiceover explains the process. They are great for software tutorials, product demos, and training videos.&nbsp;<\/p>\n\n\n\n<p>Businesses using screencast videos for customer onboarding see a 30% reduction in support tickets, as users better understand the product.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Choosing the right type of explainer video depends on your goals\u2014whether you want to introduce a product, educate customers, or secure funding. A well-crafted explainer video enhances brand credibility, keeps viewers engaged, and drives action.&nbsp;<\/p>\n\n\n\n<p>At Reality Premedia, we create <a href=\"https:\/\/www.realitypremedia.com\/3d-animated-video-services\/\">high-quality, customized explainer videos<\/a> that bring your ideas to life. Let us help you turn your message into a compelling visual story. Contact us today to get started!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explainer videos are one of the most effective ways to engage potential customers, simplify complex concepts, and increase conversions. These short, engaging videos are designed to explain a product, service, or idea in a clear and concise manner. Whether used for marketing, sales, training, or crowdfunding, explainer videos help businesses connect with their audience and<a href=\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/\" rel=\"follow\"> &#8230;read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":3165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[746],"tags":[],"class_list":["post-3164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-animated-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an Explainer Video and its Types ? | Reality Premedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an Explainer Video and its Types ? | Reality Premedia\" \/>\n<meta property=\"og:description\" content=\"Explainer videos are one of the most effective ways to engage potential customers, simplify complex concepts, and increase conversions. 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Whether used for marketing, sales, training, or crowdfunding, explainer videos help businesses connect with their audience and ...read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/\" \/>\n<meta property=\"og:site_name\" content=\"Realitypremedia Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-24T05:20:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T06:18:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2025\/02\/What-is-an-Explainer-Video-and-its-Types-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alberto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/\"},\"author\":{\"name\":\"Alberto\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/person\/caa54c0e08e6c86ac5395718b8d4565c\"},\"headline\":\"What is an Explainer Video and its Types ?\",\"datePublished\":\"2025-02-24T05:20:13+00:00\",\"dateModified\":\"2025-02-25T06:18:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/\"},\"wordCount\":448,\"publisher\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2025\/02\/What-is-an-Explainer-Video-and-its-Types-.jpg\",\"articleSection\":[\"3D Animated Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/\",\"url\":\"https:\/\/www.realitypremedia.com\/blog\/what-is-an-explainer-video-and-its-types\/\",\"name\":\"What is an Explainer Video and its Types ? 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