{"id":3620,"date":"2026-01-27T06:55:14","date_gmt":"2026-01-27T06:55:14","guid":{"rendered":"https:\/\/www.realitypremedia.com\/blog\/?p=3620"},"modified":"2026-01-28T05:08:25","modified_gmt":"2026-01-28T05:08:25","slug":"mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2","status":"publish","type":"post","link":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/","title":{"rendered":"5 Mistakes Brands Make with\u00a0Product\u00a0Explainer Videos\u00a0and\u00a0Avoid Them in 2026\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2560\" height=\"1439\" data-id=\"3625\" src=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-edited-scaled.jpg\" alt=\"\" class=\"wp-image-3625\" srcset=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-edited-scaled.jpg 2560w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-edited-300x169.jpg 300w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-edited-1024x576.jpg 1024w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-edited-150x84.jpg 150w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-edited-768x432.jpg 768w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-edited-1536x863.jpg 1536w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-edited-2048x1151.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Promotion Marketing Advertising Branding Sale Concept<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>Introduction<\/strong>&nbsp;<\/p>\n\n\n\n<p>In 2026,&nbsp;<strong>explainer videos<\/strong>&nbsp;are no longer a \u201cnice-to-have\u201d\u2014they\u2019re&nbsp;a critical part of brand communication. Whether&nbsp;you\u2019re&nbsp;launching a new product, simplifying a complex service, or building trust with your audience,&nbsp;<strong>product explainer videos<\/strong>&nbsp;or&nbsp;<strong>explainer animation videos<\/strong>&nbsp;are powerful tools to drive conversions.&nbsp;Yet&nbsp;many brands still make avoidable mistakes that reduce impact and ROI.&nbsp;Let\u2019s&nbsp;break down the top five pitfalls and how to sidestep them.&nbsp;<\/p>\n\n\n\n<p><strong>1. Overloading with Information<\/strong>&nbsp;<\/p>\n\n\n\n<p>Brands often try to cram every detail into a single video. This overwhelms viewers and dilutes the message.&nbsp;<\/p>\n\n\n\n<p><strong>How to avoid it:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on the top 2\u20133 benefits.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use&nbsp;<strong>explainer animation videos<\/strong>&nbsp;to visually simplify complex ideas.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep videos under&nbsp;90 seconds&nbsp;for maximum retention.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Ignoring Storytelling<\/strong>&nbsp;<\/p>\n\n\n\n<p>A feature list&nbsp;doesn\u2019t&nbsp;inspire action. Without a narrative,&nbsp;<strong>explainer videos<\/strong>&nbsp;feel flat and forgettable.&nbsp;<\/p>\n\n\n\n<p><strong>How to avoid it:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Frame your product as the solution to a customer\u2019s pain point.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use relatable scenarios that mirror your audience\u2019s daily challenges.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>End with a strong call-to-action that drives conversions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Poor Visual and Audio Quality<\/strong>&nbsp;<\/p>\n\n\n\n<p>Audiences in 2026 expect professional-grade visuals. Low-quality&nbsp;<strong>explainer animation videos<\/strong>&nbsp;damage credibility and reduce trust.&nbsp;<\/p>\n\n\n\n<p><strong>How to avoid it:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invest in high-quality animation, motion graphics, and sound design.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure consistent branding across all&nbsp;<strong>product explainer videos<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize&nbsp;mobile viewing, where most audiences consume content.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Neglecting Distribution Strategy<\/strong>&nbsp;<\/p>\n\n\n\n<p>Creating great content is only&nbsp;half of&nbsp;the battle. Brands often&nbsp;fail to&nbsp;plan how their&nbsp;<strong>explainer videos<\/strong>&nbsp;will be distributed.&nbsp;<\/p>\n\n\n\n<p><strong>How to avoid it:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share videos across multiple platforms (website, social media, email campaigns).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adapt content into shorter clips for Instagram\u00a0Reels or\u00a0YouTube Shorts.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track performance metrics to refine future&nbsp;<strong>product explainer videos<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Other Technical Mistakes You Should Avoid<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Not Optimizing File Formats<\/strong>: Using heavy video files slows down websites, hurting SEO and user experience.&nbsp;<em>Solution<\/em>: Export in web-friendly formats like MP4 with compression.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ignoring Accessibility Standards<\/strong>: Without captions or transcripts, videos exclude audiences and miss SEO opportunities.&nbsp;<em>Solution<\/em>: Always add subtitles and alt text.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Weak CTA Integration<\/strong>: Many&nbsp;<strong>explainer animation videos<\/strong>&nbsp;end abruptly without guiding viewers.&nbsp;<em>Solution<\/em>: Embed clickable CTAs or clear next steps.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Failure to A\/B Test<\/strong>: Brands often assume one version works for all audiences.&nbsp;<em>Solution<\/em>: Test different lengths, styles, and CTAs to&nbsp;optimize&nbsp;conversions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>How Reality Premedia Helps Brands Avoid These Mistakes<\/strong>&nbsp;<\/p>\n\n\n\n<p>At\u00a0<strong><a href=\"https:\/\/www.realitypremedia.com\/\">Reality Premedia<\/a><\/strong>, we understand the challenges brands face when creating effective\u00a0<strong>explainer videos<\/strong>. Our\u00a0expertise\u00a0ensures your content not only avoids these pitfalls but also actively drives conversions.\u00a0Here\u2019s\u00a0how we help:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Storytelling<\/strong>: We craft narratives that connect emotionally with audiences, turning features into benefits.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-Quality Explainer Animation Videos<\/strong>: Our team delivers professional-grade visuals and sound&nbsp;designs&nbsp;that reflect brand credibility.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multi-Platform Adaptation<\/strong>: From YouTube to Instagram Reels, we tailor videos for each platform\u2019s unique audience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Continuous Content Refresh<\/strong>: We help brands update and repurpose videos to stay relevant in fast-changing markets.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversion-Focused Approach<\/strong>: Every video is designed with a clear call-to-action to guide viewers toward purchase decisions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>By partnering with Reality Premedia, brands gain more than just videos\u2014they gain a&nbsp;<strong>conversion-driven communication strategy<\/strong>&nbsp;that builds trust, reduces returns, and maximizes ROI.&nbsp;<\/p>\n\n\n\n<p><strong>Conclusion<\/strong>&nbsp;<\/p>\n\n\n\n<p>In 2026,\u00a0<strong>explainer videos<\/strong>\u00a0are essential for brand success. By avoiding common mistakes and\u00a0leveraging\u00a0expert partners like Reality Premedia, your\u00a0<strong><a href=\"https:\/\/www.realitypremedia.com\/animated-explainer-video-services\/\">product explainer videos<\/a><\/strong>\u00a0and\u00a0<strong><a href=\"https:\/\/www.realitypremedia.com\/animated-explainer-video-services\/\">explainer animation videos<\/a><\/strong>\u00a0can inform, inspire, and convert. Done right, explainer content becomes the bridge between curiosity and purchase.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction&nbsp; In 2026,&nbsp;explainer videos&nbsp;are no longer a \u201cnice-to-have\u201d\u2014they\u2019re&nbsp;a critical part of brand communication. Whether&nbsp;you\u2019re&nbsp;launching a new product, simplifying a complex service, or building trust with your audience,&nbsp;product explainer videos&nbsp;or&nbsp;explainer animation videos&nbsp;are powerful tools to drive conversions.&nbsp;Yet&nbsp;many brands still make avoidable mistakes that reduce impact and ROI.&nbsp;Let\u2019s&nbsp;break down the top five pitfalls and how to sidestep<a href=\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/\" rel=\"follow\"> &#8230;read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":3624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Mistakes Brands Should Avoid with Product Explainer Videos<\/title>\n<meta name=\"description\" content=\"Top common mistakes brands face with product explainer videos and learn how build actionable strategies to avoid these mistakes in 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Mistakes Brands Should Avoid with Product Explainer Videos\" \/>\n<meta property=\"og:description\" content=\"Top common mistakes brands face with product explainer videos and learn how build actionable strategies to avoid these mistakes in 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Realitypremedia Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T06:55:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T05:08:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alberto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/\"},\"author\":{\"name\":\"Alberto\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/person\/caa54c0e08e6c86ac5395718b8d4565c\"},\"headline\":\"5 Mistakes Brands Make with\u00a0Product\u00a0Explainer Videos\u00a0and\u00a0Avoid Them in 2026\u00a0\",\"datePublished\":\"2026-01-27T06:55:14+00:00\",\"dateModified\":\"2026-01-28T05:08:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/\"},\"wordCount\":659,\"publisher\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/\",\"url\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/\",\"name\":\"Top Mistakes Brands Should Avoid with Product Explainer Videos\",\"isPartOf\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg\",\"datePublished\":\"2026-01-27T06:55:14+00:00\",\"dateModified\":\"2026-01-28T05:08:25+00:00\",\"description\":\"Top common mistakes brands face with product explainer videos and learn how build actionable strategies to avoid these mistakes in 2026\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#primaryimage\",\"url\":\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg\",\"contentUrl\":\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg\",\"width\":2560,\"height\":1921,\"caption\":\"Promotion Marketing Advertising Branding Sale Concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realitypremedia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Mistakes Brands Make with\u00a0Product\u00a0Explainer Videos\u00a0and\u00a0Avoid Them in 2026\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#website\",\"url\":\"https:\/\/www.realitypremedia.com\/blog\/\",\"name\":\"Realitypremedia Blog\",\"description\":\"Reality Premedia\",\"publisher\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realitypremedia.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#organization\",\"name\":\"Reality Premedia Services\",\"url\":\"https:\/\/www.realitypremedia.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2011\/08\/reality_logo.jpg\",\"contentUrl\":\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2011\/08\/reality_logo.jpg\",\"width\":187,\"height\":86,\"caption\":\"Reality Premedia Services\"},\"image\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/person\/caa54c0e08e6c86ac5395718b8d4565c\",\"name\":\"Alberto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f43868401953973c5e7e93e19fe9c47c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f43868401953973c5e7e93e19fe9c47c?s=96&d=mm&r=g\",\"caption\":\"Alberto\"},\"url\":\"https:\/\/www.realitypremedia.com\/blog\/author\/alberto-fernandes\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Mistakes Brands Should Avoid with Product Explainer Videos","description":"Top common mistakes brands face with product explainer videos and learn how build actionable strategies to avoid these mistakes in 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/","og_locale":"en_US","og_type":"article","og_title":"Top Mistakes Brands Should Avoid with Product Explainer Videos","og_description":"Top common mistakes brands face with product explainer videos and learn how build actionable strategies to avoid these mistakes in 2026","og_url":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/","og_site_name":"Realitypremedia Blog","article_published_time":"2026-01-27T06:55:14+00:00","article_modified_time":"2026-01-28T05:08:25+00:00","og_image":[{"width":2560,"height":1921,"url":"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg","type":"image\/jpeg"}],"author":"Alberto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alberto","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#article","isPartOf":{"@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/"},"author":{"name":"Alberto","@id":"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/person\/caa54c0e08e6c86ac5395718b8d4565c"},"headline":"5 Mistakes Brands Make with\u00a0Product\u00a0Explainer Videos\u00a0and\u00a0Avoid Them in 2026\u00a0","datePublished":"2026-01-27T06:55:14+00:00","dateModified":"2026-01-28T05:08:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/"},"wordCount":659,"publisher":{"@id":"https:\/\/www.realitypremedia.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/","url":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/","name":"Top Mistakes Brands Should Avoid with Product Explainer Videos","isPartOf":{"@id":"https:\/\/www.realitypremedia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#primaryimage"},"image":{"@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg","datePublished":"2026-01-27T06:55:14+00:00","dateModified":"2026-01-28T05:08:25+00:00","description":"Top common mistakes brands face with product explainer videos and learn how build actionable strategies to avoid these mistakes in 2026","breadcrumb":{"@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#primaryimage","url":"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg","contentUrl":"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2026\/01\/scs-scaled.jpg","width":2560,"height":1921,"caption":"Promotion Marketing Advertising Branding Sale Concept"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realitypremedia.com\/blog\/mistakes-brands-make-with-product-explainer-videos-and-avoid-them-in-2026-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realitypremedia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Mistakes Brands Make with\u00a0Product\u00a0Explainer Videos\u00a0and\u00a0Avoid Them in 2026\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.realitypremedia.com\/blog\/#website","url":"https:\/\/www.realitypremedia.com\/blog\/","name":"Realitypremedia Blog","description":"Reality Premedia","publisher":{"@id":"https:\/\/www.realitypremedia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realitypremedia.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realitypremedia.com\/blog\/#organization","name":"Reality Premedia Services","url":"https:\/\/www.realitypremedia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2011\/08\/reality_logo.jpg","contentUrl":"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2011\/08\/reality_logo.jpg","width":187,"height":86,"caption":"Reality Premedia Services"},"image":{"@id":"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/person\/caa54c0e08e6c86ac5395718b8d4565c","name":"Alberto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f43868401953973c5e7e93e19fe9c47c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f43868401953973c5e7e93e19fe9c47c?s=96&d=mm&r=g","caption":"Alberto"},"url":"https:\/\/www.realitypremedia.com\/blog\/author\/alberto-fernandes\/"}]}},"_links":{"self":[{"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/posts\/3620"}],"collection":[{"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3620"}],"version-history":[{"count":6,"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/posts\/3620\/revisions"}],"predecessor-version":[{"id":3631,"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/posts\/3620\/revisions\/3631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/media\/3624"}],"wp:attachment":[{"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realitypremedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}