{"id":401,"date":"2012-03-29T04:27:40","date_gmt":"2012-03-29T04:27:40","guid":{"rendered":"https:\/\/www.realitypremedia.com\/blog\/?p=401"},"modified":"2022-09-17T05:18:31","modified_gmt":"2022-09-17T05:18:31","slug":"bye-bye-epubs-hello-html5-browser-based-reading","status":"publish","type":"post","link":"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/","title":{"rendered":"Bye Bye ePubs \u2013 Hello HTML5 browser based reading!"},"content":{"rendered":"<p><a href=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2012\/03\/HTML5__ePub.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-402 size-medium\" title=\"HTML5_&amp;_ePub\" src=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2012\/03\/HTML5__ePub-300x126.jpg\" alt=\"Bye Bye ePubs \u2013 Hello HTML5 browser based reading\" width=\"300\" height=\"126\" srcset=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2012\/03\/HTML5__ePub-300x126.jpg 300w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2012\/03\/HTML5__ePub-150x63.jpg 150w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2012\/03\/HTML5__ePub-768x323.jpg 768w, https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2012\/03\/HTML5__ePub.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>I was at a publishing conference recently and someone asked the question \u201cWhy do publishers struggle to adopt to digital technologies?\u201d My answer was \u201cI got two words for you \u2018CHANGE MANAGEMENT\u2019 \u201c. The big name publishers (also known to many as the Dinosaurs) have always shown resistance to change. Technologies are bringing about disruptive innovations in publishing. One such innovation comes in the form of HTML5 based web-browser reading and the true question is whether the Dinosaurs can wake up and realize the need to walk the HTML5 path.<br \/>\nFirst there were traditional ePubs \u2013 These worked well for trade books and simple textual content. However the 3 As (Apple, Amazon and Adobe) made the go-to-market strategy extremely expensive. Their focus has always been on monopolizing the market and creating closed-loop e-retail networks.<br \/>\nThen came ePub3 \u2013 Although the specifications showed a lot of promise for a great reading experience, none of the 3 A\u2019s have been able to deliver epub3 readers. The only true ePub3 reader out there is <a href=\"http:\/\/azardi.infogridpacific.com\">AZARDI<\/a>. However, is ePub3 the true disruptive innovation? I don\u2019t think so.<br \/>\nNow HTML5 web-based reading offers 3 very important features that are going to make ePubs a thing of the past:<br \/>\n1) Device Independence \u2013 Web-browsers can be accessed from any device, from any platform. No more closed-loop network nonsense. No more sharing of profits with the 3 As.<br \/>\n2) Security \u2013 No DRM requirements since web-browsers bring with them traditional token-based security features that have been tried and tested for years.<br \/>\n3) Interactivity \u2013 HTML5 interactive powers are well-known and mock interactive limitations of ePubs.<br \/>\n<a href=\"https:\/\/www.realitypremedia.com\">Reality Premedia<\/a>, along with our technology partners <a href=\"http:\/\/www.infogridpacific.com\">InfoGridPacific<\/a> and also the innovators of AZARDI, have developed a host of products that focus on delivering amazing HTML5 reading experiences to publishers like never before. A glimpse of our product portfolio can be seen in this short <a href=\"https:\/\/www.youtube.com\/watch?v=Wjl70d4eD1Q\">3 minute film<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was at a publishing conference recently and someone asked the question \u201cWhy do publishers struggle to adopt to digital technologies?\u201d My answer was \u201cI got two words for you \u2018CHANGE MANAGEMENT\u2019 \u201c. The big name publishers (also known to many as the Dinosaurs) have always shown resistance to change. Technologies are bringing about disruptive<a href=\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/\" rel=\"follow\"> &#8230;read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,2,3,6,66,1],"tags":[47,17,5,8,30,67],"class_list":["post-401","post","type-post","status-publish","format-standard","hentry","category-bookstores","category-digital-publishing","category-ebooks","category-epub3","category-html-5","category-uncategorized","tag-digital-publishing-2","tag-ebooks-2","tag-epub","tag-epub3-2","tag-ereaders","tag-html-5"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bye Bye ePubs \u2013 Hello HTML5 browser based reading! - Realitypremedia Blog<\/title>\n<meta name=\"description\" content=\"epublication services, First there were traditional ePubs \u2013 These worked well for trade books and simple textual content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bye Bye ePubs \u2013 Hello HTML5 browser based reading! - Realitypremedia Blog\" \/>\n<meta property=\"og:description\" content=\"epublication services, First there were traditional ePubs \u2013 These worked well for trade books and simple textual content\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/\" \/>\n<meta property=\"og:site_name\" content=\"Realitypremedia Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-29T04:27:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-17T05:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2012\/03\/HTML5__ePub-300x126.jpg\" \/>\n<meta name=\"author\" content=\"Chetan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chetan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/\"},\"author\":{\"name\":\"Chetan\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#\/schema\/person\/b38920d7f9a61868d70eeec321483097\"},\"headline\":\"Bye Bye ePubs \u2013 Hello HTML5 browser based reading!\",\"datePublished\":\"2012-03-29T04:27:40+00:00\",\"dateModified\":\"2022-09-17T05:18:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realitypremedia.com\/blog\/wp-content\/uploads\/2012\/03\/HTML5__ePub-300x126.jpg\",\"keywords\":[\"digital publishing\",\"ebooks\",\"ePUB\",\"ePUB3\",\"eReaders\",\"HTML 5\"],\"articleSection\":[\"Bookstores\",\"Digital Publishing\",\"eBooks\",\"ePub 3.0\",\"Html 5, A complete guide for knowledge seekersHTML 5\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/\",\"url\":\"https:\/\/www.realitypremedia.com\/blog\/bye-bye-epubs-hello-html5-browser-based-reading\/\",\"name\":\"Bye Bye ePubs \u2013 Hello HTML5 browser based reading! 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