A product explainer video is one of the most effective ways to communicate your product’s value to potential customers. This video serves as your brand voice, showcasing your product and engaging your audience. However, there are several common mistakes that can hinder its impact. From overlooking a captivating opening to neglecting your audiences preferences, these pitfalls can dilute your message and leave viewers unimpressed.
By understanding and avoiding these missteps, you can create a compelling explainer video that informs, engages, and converts. Here, we will discuss the most frequent mistakes and provide actionable tips, ensuring your video captures attention and drives results.
1. Skipping the Hook
The first few seconds of your video are critical for grabbing the viewer attention. Without a strong hook you risk losing your audience before you can even introduce your product. The hook could be a powerful question an intriguing visual or a compelling statistic that immediately resonates with the audience’s needs or curiosity.
Example: Starting your video with a lengthy introduction about your company, such as “We have been in business for 20 years,” might bore viewers. Instead, open with a problem your product solves, like: “Struggling to save time on daily tasks? Here’s the solution.”
2. Underusing Animated Graphics
Animated graphics can simplify complex concepts and make your video engaging. Failing to use them effectively can leave your audience confused, especially when explaining intricate details.
Example: A video for a project management tool that only features talking heads may struggle to explain features like Gantt charts or task dependencies. Adding animations to visually demonstrate these concepts makes them easier to understand and memorable.
3. Using Internal Jargon
Your audience might not be familiar with industry-specific terms and using them can alienate viewers. Simplify your language so your message resonates with a broader audience focusing on clarity and relatability.
Example: Saying “Our platform optimizes KPI metrics through agile integrations” might confuse viewers. Instead, say “Our platform helps you track and improve your performance in real-time.”
4. Using “We” Language
Focusing on your company instead of your audience can make your video seem self centered. Instead, highlight how your product benefits the viewer, addressing their pain points and solutions.
Example: Instead of saying, “We’ve worked hard to create this app,” say, “This app simplifies your daily schedule, saving you hours every week.”
5. Neglecting Your Script
A well crafted script is the backbone of a successful explainer video. Neglecting it can lead to unstructured and confusing content. Take the time to write, revise, and rehearse your script to ensure its concise, impactful, and aligned with your goals.
Example: A tech startup launched a video without scripting, resulting in a 5 minute explanation full of filler words and off topic information. A polished script could have conveyed the same message in under two minutes.
6. Sharing Too Much Information
Packing your video with every detail about your product can overwhelm viewers and dilute your key message. Stick to the most impactful points and direct the audience to your website for additional information.
Example: A skincare brand explainer video discussed all 15 ingredients in their cream, leaving viewers overwhelmed. Instead, they could highlight the top three benefits and invite viewers to “Learn more about the science behind our formula on our website.”
7. Forgetting a CTA
An explainer video without a clear CTA leaves viewers wondering what to do next. A strong CTA guides your audience, encouraging them to take the desired step such as visiting your website or signing up for a free trial.
Example: Ending your video with “That’s our product!” misses an opportunity. Instead, say “Want to see how it works? Sign up for a free trial today!”
8. Not Researching Your Target Audience
Understanding your audience preferences and pain points is important for creating a video that resonates. Without research, your content may miss the mark failing to connect with or engage your target viewers.
Example: A video for a fitness tracker targeted at seniors used a youthful, fast-paced tone, which failed to appeal to its intended audience. Researching senior preferences could have led to a calmer more relatable tone with an emphasis on health monitoring benefits.
Conclusion
Avoiding these mistakes ensures your explainer video connects with your audience and achieves your goals. At Reality Premedia we specialize in crafting visually stunning and effective product explainer videos tailored to your business needs.
With over 250+ videos delivered and a focus on client satisfaction, we transform ideas into engaging visual stories that drive results. Contact our 3d product animation video company today to create your perfect promotional video.
