The Rise of Augmented Reality in Books and Magazines

What is Augmented Reality? Augmented Reality is an experience where our real world gets “augmented” with additional digital content after we scan a particular object, image or text (marker). It is becoming increasingly popular as AR ready smartphones and other devices become more accessible around the world. If you remember the Pokemon Go sensation of …read more

Augmented Reality…it’s for real!

Immersive media – also referred to as ‘extended reality’ – is an umbrella term for VR, AR, mixed reality and 360-degree video; where the physical world is emulated through a digital simulated world. These types of media may slightly differ, but they essentially are the means to the same end. One of the biggest benefits …read more