On February 4th 2012, Jeremy Lin was launched on to the world stage when he scored 25 points in a game against the New Jersey Nets. This performance was not only a boost to Lin’s career prospects, but it also changed the fortunes of the New York Knicks, which until then were on a horrible …read more
digital publishing
Top five Innovative digital publishing business models for 2012
This coming year promises to bring a lot of excitement in the eReading world! With sales of eReaders skyrocketing and digital editions taking close to 25 to 30% of total revenues for publishers, 2012 may see one of the following (if not all!) digital publishing models take centre stage in production departments of almost all …read more
How should I price my eBook? Best Practices & Beyond!!
Thinking about eBooks!! What kind of pricing strategies are being followed for eBooks? Everyone is converting their backlists and new work into eBooks. But the challenge is – How to price your eBook aptly? eBooks sales is developing in terms of trends and stats and have surpassed the sales of print books on amazon.com. But …read more
