3D modeling, in simple terms, is the mathematical representation of an inanimate object in the form of a three-dimensional form through the use of proprietary or open-source software. Nowadays, 3D modeling has found mainstream applications in the service vertical. Most common 3d modeling and rendering services include the design and development of a product using 3d product modeling services (tools).
3D product modeling is now gaining widespread entry in the field of advertising. Visuals are more impactful when it comes to creating brochures and print materials. Every type of image, model or animated object can be rendered using 3D product rendering services.
Using the rendered 3D models in brochures and prints helps customers to get the taste of the product beforehand. It finds a mutual benefit both for the customer and the vendor.
Process of making 3D models
Usually, the wireframe is modeled first. In layman’s terms, the skeleton is built first. It is in two dimensions, maybe initially drafted on a sheet of paper for easier editing and then built-in software for further processing. Further, the aesthetics are added to the wireframe model that would include textures, material, color, environment, etc. Some examples of software that can be used for modeling these products are Blender (open source), AutoCAD, 3DS Max, etc.
Customer-facing process steps for brochure/print material preparation
The client/customer provides some form of detailed information for the product, accompanied by descriptions and reference images if any for the environment.
The work is based on continuous improvement and feedback. The vendor sends drafts and keeps in close contact with the clients to ensure the goals of the image are being achieved.
This helps for satisfying the custom build environments and prototype elements from resources like CAD files, drawings, or even reference photography either shared by the client or suggestions sent to the client from the vendor side. The final files can be delivered in almost any format that fits customer needs.
Rendering images allows the flexibility to display the products in any environment without the cost of renting space or physically setting up a stage and lighting. The digital nature of the props helps customers for browsing a vast stock model library online at their leisure, and add as many as they like for almost no additional cost. The individual props that are present in a product can be efficiently shown in the 3D representation of a product.
The products can be rendered in the form of 360 product spins, 3D animations, AR, and VR with 3D modeling. One 3D model allows to showcase variations of colors and finishes, and can be used for e-commerce websites, online marketing, and print advertising. The products can be shown in the form of digitized brochures this way.
For transparency in pricing, various product features can be shown with its pricing and turnkey product offerings.
Advantages of using 3D Imaging and Rendering Services
- Completed projects can be stored on a local disk or on any compatible cloud service and can be retrieved as required.
- Future incorporations that would be added to the product can be shown ad hoc in the 3D images/representation.
- Open-source images can be used for certain parts of the product imagery if they suffice for the generic perspective.
- The layers of images, custom photoshop masks, layers, and details of the cutout that are being made can be fetched from the 3d rendering software tools easily.
- Images that are sieved out of the 3D models are clear and of better resolution.
Most 3D product rendering software renders high-resolution images. The users can view the images at better zooming ratios.
The interim draft images can be provided by the vendors for the customers, to show them how would it actually look in their surroundings and suggest changes if any.
The overheads in this procedure mainly include the subsequent changes in the product rendering as suggested by the user and if any proprietary tools are used for making and rendering the virtual designs.
To sum it up, 3D modeling services can help product-based companies and services-based companies with a medium to provide their customers with a better understanding of the product, that they are planning to purchase. This creates a sense of belief about the product or service and thus also increases the sales of the companies.