India has always been a land for outsourcing as skilled and cheap labour is available easily here. Outsourcing is a very commonly used term in premedia industry as well. Covid-19 led all organisations to think and implement the ways to cut down cost. Cost reduction is a top agenda for many businesses including publishers. …read more
An eBook reader application is a mobile or web app that is designed to read eBooks , eMagazines and Journals on an electronic device. A white labelled e-Book reader application is an app developed by a 3rd party but being licensed to other organizations so that they can use the already developed app with their own branding and can reach …read more
The cliche, ‘don’t judge a book by its cover’, has been baptized by time. However, many publishers would strongly agree that this saying doesn’t often hold true in the real world, where readers do tend to judge a book by its cover and then decide whether they want to flip through its pages. This is …read more
Many people have a secret desire to become established authors. There is nothing like seeing your byline being appreciated by readers. The thrust today is on e-books. If the reader is able to enjoy the content on a device like the iPad, it means the author ‘has arrived on the literary scene’. What does it …read more
E-book sales have been increasing steadily all over the world and e-books make up an ever growing portion of sales in the US market. In 2009, e-books constituted around 2.7% of share in the total book sales whereas in the year 2012, this share has grown to 14.9% of total book sales. On the worldwide …read more
