India has always been a land for outsourcing as skilled and cheap labour is available easily here. Outsourcing is a very commonly used term in premedia industry as well. Covid-19 led all organisations to think and implement the ways to cut down cost. Cost reduction is a top agenda for many businesses including publishers. …read more
Online Sales & Image Editing Though the total sales may not be showing great growth but the online sales have picked up recently for most businesses. The only way for your customers to know more about the product while buying things online are the images , videos and the description that you provide. However despite this …read more
eBooks are at the forefront of the next big trend in the publishing industry. And leading this change are various eBook conversion providers in India and abroad. Well yes, there are several DIY ways to convert your print book into an eBook. In fact, this is where most people make a mistake: They assume that …read more
Leading market research firm eMarketer estimated in 2014 that global business-to-consumer (B2C) ecommerce sales were pegged to surpass US$1.5 trillion in that year. These numbers indicate that consumer preferences are tilting the balance toward ecommerce. However, what is it about an ecommerce website that entices a customer enough to make a purchase decision? It’s often …read more
I was at a publishing conference recently and someone asked the question “Why do publishers struggle to adopt to digital technologies?” My answer was “I got two words for you ‘CHANGE MANAGEMENT’ “. The big name publishers (also known to many as the Dinosaurs) have always shown resistance to change. Technologies are bringing about disruptive …read more
