I was at a publishing conference recently and someone asked the question “Why do publishers struggle to adopt to digital technologies?” My answer was “I got two words for you ‘CHANGE MANAGEMENT’ “. The big name publishers (also known to many as the Dinosaurs) have always shown resistance to change. Technologies are bringing about disruptive …read more
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LINSANITY – How the Jeremy Lin eBook epitomizes the power of digital Publishing
On February 4th 2012, Jeremy Lin was launched on to the world stage when he scored 25 points in a game against the New Jersey Nets. This performance was not only a boost to Lin’s career prospects, but it also changed the fortunes of the New York Knicks, which until then were on a horrible …read more
Rajasthan app: Digital Travelling.
RealityPremedia Services has launched a great travel app on Rajasthan for apple itunes store. This is one of the many Indian culture apps A favourite with tourists the world over, Rajasthan has always been an epitome of royalty and rich culture. It has always been a place of great heritage and culture. The traditional attire …read more
