Digital marketing – yes, something that most people eat, drink, sleep everyday, and yet the one who is using it for their product or service finds it challenging to reach out to the audience.
While everyone is aware about which digital marketing service is to be used for their range of offerings, still there remains the scope of checking and rechecking the digital marketing strategy and the plan. With all demographics, psychographics defined when the results are not achieved then there is need of deep analysis and study. A professional digital marketing agency plays a very important role here.
So while a cosmetic product can be made available to each individual by using the most reachable social media channel such as Facebook , Instagram or Pinterest, it is also important to get into minute details to minimize the wastage of efforts and expenses. For a good social media marketing agency, views, clicks, likes, shares are not mere words but each of them have a lot of importance and meaning in themselves.
Conversion through the digital marketing service is the ultimate deciding factor, however there is always certain percentage involved from views to clicks to conversion, and hence views from the right audience from a digital marketing plan is the first important analyzing factor. So when the views are more, clicks are in proportion, and so the conversions. Lets consider this as the first standard scene. If all are in place this works well. However, if it is not, then what needs to be looked into is the basis of the campaign. False commitment or over-exaggerated message may result in good views and clicks but when it comes to leads through digital campaign, it will not be verry encouraging.
Choosing a digital marketing service:
Though the ultimate aim of any marketing activity is to grow the business, it is very important to choose the channel carefully. Generally it is a combination of various digital marketing services and the way each channel is used reflects in the results achieved.
- Search Engine Optimization (SEO)
Small or big business, Search Engine Optimization is an integral part of any digital marketing activity, mainly used for ranking the website, products and services in the search engine. Various on page and off page activities help to achieve desired goals to the business. SEO service providers have professionals to handle this activity.
- Display Advertising
Display advertising helps to create presence of the brand / product and is a very good channel when it comes to brand awareness. Generating leads becomes a bi-product of the same.
- Social Media Marketing (SMM)
More reach is always achieved with social media as it reaches to the targeted audience. More powerful, impacting and catchy messages and creatives used definitely help businesses to grow their follower base and which ultimately helps to generate leads. A social media marketing agency provides services from campaign design to execution.
Appropriate social network selection is very crucial depending upon the kind of business and target audience. It could be single network or combination of networks from Facebook, Twitter, LinkedIn, Google+, Pinterest.
- Pay-Per-Click Advertising (PPC)
When it is hardcore lead generation PPC is always preferred. This is the best way to achieve leads in a shorter time period. Though more the spend, more are number of leads, it still gives advertiser freedom of keeping control on the budget in a stipulated time.
- Content Marketing
Content is the major part of any marketing activity and communication and so it is for digital marketing too. Good quality and meaningful content by skilled content writers help achieve results like website ranking, reaching out to audience to generating leads.
- Email Marketing
Email marketing teams help to reach out to the audience with a message which appears more like one to one. Businesses prefer to use their own database for this as that is the right audience for the promotion. However, there are also data banks available from where a large number of people can be reached with an email message.
A full service digital marketing agency provides all above services to help clients develop a digital marketing strategy and execute it efficiently.