In the today’s rapidly evolving marketplace, change is the only constant. The advent of the age of digitalization has demanded the marketing professionals to adapt to this far reaching, ever expanding phenomenon and adopt digital marketing strategies to reach out to their target audiences.
The basic principles of the marketing, the 4 Ps are universal. These still form the foundations of marketing strategies. These basics still help marketers to evaluate the business and help guide drive the marketing efforts to the business’s potential and growth.
As the technology evolved, so did the need to reach, communicate and interact with the target audience. Here are some quick stats to consider helping you understand the possibilities digital marketing services have to offer to marketers like you. It will give at least a little glimpse into the vast pool of audience that your business can tap into.
Do you know? There are 3.2 billion social media users who are active every single day. Individuals spend about 2 and half hour every day on their social media accounts. 78% of Internet users conduct product research online.Inbound marketing costs 62% less per lead than traditional, outbound marketing.Google gets more than 77,000 searches every second.
Digital marketing is kind of a pull strategy used to help identify, build, and target specific audiences that will engage with your product, service, and brand. To do so, you will need to use many digital channels and opting for professional services from digital marketing service providers near you will take your burden off your mind and you can focus on the core competencies of your business.
1. Backward integration of supporting services: Let us say that you need to kick start your digital marketing efforts. What will you need?
2. Creative design services: We have in house established team of expert graphic designers and UI/UX designers who work on the latest designing software and have cumulative experience of churning out high quality creative and adaptation artworks.
3. Content writers: The key to develop a well-structured, and sellable creative lies with accurate, brief, and clear copy. We offer the best support system in terms of in house as well as third party content writers that write SEO friendly content.
4. Website development: Website development is one of our core capabilities. The digital marketing efforts starts right from having the SEO friendly, on page and technical SEO in place. We are a better choice to plan your digital marketing efforts right from the beginning.
5. HTML/CSS support: Email Marketing or marketing automation is one of the key foundations of a successful digital marketing strategy. Emails reach directly into the email inbox of your audience and increases the chances of better interaction and communication flow if done correctly. Our team of HTML/CSS experts help make the emailers better and responsive to various digital platforms.
Professional approach toward client management: As a client you would expect someone to take responsibility of your brand. You will need a brand custodian who is knowledgeable, finds solutions and take responsibility.
Data driven approach: We have project managers who are well versed with the latest trends in the digital marketing services domain as well as have years of experience in data management, deriving meaningful analytics and suggest best possible course of action for your digital marketing efforts. We generate and evaluate data driven reports to help you take better decisions.
High service orientation: Our aim is to have the highest standards of professionalism. We are approachable, passionate, and eager to take on challenges and fire fight the situations with calm and empathic demeanour. We build rapport with you so that you can trust us, approach us and even hang out with us.
Process driven approach: Failing to plan is planning to fail. We do not like to fail ourselves and certainly do not like to shift the burden to our clients. Hence, we understand your requirements thought briefing, read between the lines, propose a plan, and adhere it to the T. We do keep a backup of resources, just in case.
Expert digital marketers: Our team of digital marketing professionals have certifications, expertise, and years of experience in the key channels of digital marketing viz.
Search Engine Optimization (SEO)
Email Marketing/Marketing Automation
Social Media Marketing
Pay Per Click (PPC)
Tools and expertise: We are pro-technology and pre-emptively seek working on novel technologies. In our quest to serve our clients with the latest solutions we keep ourselves abreast with tools and solutions.
For project management we use Jira, Trello, and similar trackers. We use Google Analytics, and third-party tools on requirement basis for performance and SEO report generation. We frequently use e mail automation platforms like MailChimp, Sendinblue and other specialized tools to align our processes with the client’s. We have set up an in-house team with expertise in Salesforce which is one of the well know Customer Relationship Management platform. The skills are transferable to client’s requirements as well. So, if you are looking forward to reaching out to the best digital marketing service provider in Pune, we are only a few kilometers away if you plan to visit us and only a click or a call away.