Unlike the full immersion experience of virtual reality, augmented reality aims to make the world you already see more fun. Augmented reality or AR is when digital information is overlaid onto the actual physical world. Your camera detects a target image, and can figure out the distance of the image, and at what angle the target is from the camera using lengthy algorithms and multiple sensors. It then projects the intended digital information onto that target image, and voila – augmented reality. All of the technology involved in this process is usually taken care of by an AR service provider who uses APIs to link this technology to an application.
Sounds complex right?
Let us explain that to you in simple terms with a specific use case. Let’s say you’re looking to buy a sofa for your room, from an app. Now the problem is you can’t actually tell if the sofa fits and suits in your room by just looking at the pictures of a sofa. This is where AR or augmented reality comes into play. You can simply open your camera from the app, point the camera towards your room, where you would like your sofa to be, and the app automatically detects and calculates the measurements of the sofa and projects the image of the sofa onto your room images. All these images are in accurate proportions, which make it look very realistic, as if the sofa is actually in your room. This helps you decide on how the sofa will look in your room before you buy the sofa.
Now that you have a fair idea of what AR is and what an ideal use case for AR looks like, let’s dive a bit deeper and get to know about what all interesting AR services are available in the market and what the top AR companies and AR service providers are building and how can we create a user immersive experience using AR.
One of the most used and people’s favorite AR companies is Snapchat. It is an app where users can use fun filters on selfies to alter their faces to look like an animal/object/character and forward these pictures to have fun with friends and family. The top Augmented Reality companies right now are Meta, Snapchat, Google and Nvidia. AR can be used in all fields from Education, Gaming, Automobiles, Defense, Fun & entertainment, Shopping websites, etc. The use cases are endless. One of the best augmented reality companies in India is Intellify which makes interesting use cases for other product-based companies.
AR has been proven to be a very substantial technology which acts as a good middle ground between reality which can seem bland, and virtual reality which can get too immersive. AR comes in with the best of both worlds. AR is feasible and easily accessible because it can be run quickly within your phone and doesn’t require any external gear or device, unlike virtual reality which requires you to wear a headset and can act as a huge entry barrier for most people.
Here’s how can businesses can use AR to create a user immersive experience:
- Making it easy to use and access: Websites like lenskart and Snapchat have been immensely successful because of AR. The main reason being how easy and feature-rich their AR experiences are. This helps in user acquisition and easy onboarding.
- Integrating real products with AR: Helping people make better buying decisions or helping people enjoy enhanced versions of reality can be really great for businesses trying to showcase their products in putting themselves out in the market.
- Make it fun: No user wants to get stuck in the friction of technical jargon while using a product therefore it is very necessary that the AR experience is fun, has a storyline/narrative. If possible, companies can build content in AR which can attract a lot of eyes.
- Great UI: User Interface can make or break a product; therefore it is essential that a user has a seamless experience while using your product.
It’s high time businesses realize the importance of user immersive experiences and how they can use these technologies to their advantage by collaborating with augmented reality solutions providers to create the next big market trend and create a benchmark.