What is Augmented Reality? Augmented Reality is an experience where our real world gets “augmented” with additional digital content after we scan a particular object, image or text (marker). It is becoming increasingly popular as AR ready smartphones and other devices become more accessible around the world. If you remember the Pokemon Go sensation of …read more
Augmented Reality for Publishers
How Does Augmented Reality Work? ( 2025 Guide )
Immersive media – also referred to as ‘extended reality’ – is an umbrella term for VR, AR, mixed reality and 360-degree video; where the physical world is emulated through a digital simulated world. These types of media may slightly differ, but they essentially are the means to the same end. One of the biggest benefits …read more
The Magic of Augmented Reality for Publishers
Augmented reality is the term, which is becoming friendly and attracting a large number of audiences these days. In this technology-oriented era if one gets an option of accessing anything through their laptops, pc’s, mobiles or tablets then nothing can be better. And augmented reality makes it much better. Augmented reality applications are changing the …read more





