India has always been a land for outsourcing as skilled and cheap labour is available easily here. Outsourcing is a very commonly used term in premedia industry as well. Covid-19 led all organisations to think and implement the ways to cut down cost. Cost reduction is a top agenda for many businesses including publishers. …read more
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Top 4 Digital Publishing Trends for 2021 you must know
2020 was an unprecedented year for all. Ways of working and living changed for most of us. It was an year of “DIGITAL”. Every business has taken a step towards being digital. The ones which were already digital saw an extra ordinary growth. eBooks was another area which grew during this phase due to prolonged …read more
Role of eBook conversion companies in digital revolution during Covid-19 Pandemic ?
COVID-19 has changed every aspect of our life, whether it is working from home, commuting, going to school or reading the books. With the lockdown of the entire world for 4-8 weeks , people didn’t have access to physical book stores. This prolonged unavailability of the physical stores led to unprecedented growth in the sales …read more
The Rise of Augmented Reality in Books and Magazines
What is Augmented Reality? Augmented Reality is an experience where our real world gets “augmented” with additional digital content after we scan a particular object, image or text (marker). It is becoming increasingly popular as AR ready smartphones and other devices become more accessible around the world. If you remember the Pokemon Go sensation of …read more
