Write a Script for Your Animated Video

How to Write a Script for Your Animated Video

What is an Animation Script? 

A 3D animation script is a written document (plan) for a 3D animated explainer video. It includes what characters say, do and how the scenes look. This script is like a roadmap for everyone working on the animated video. It helps animators, voice over artists and others know what to do. Unlike a regular traditional script, which mainly focuses on what characters say, an animation script also describes how things will look in video. 

Write a Script for Your Animated Video
Write a Script for Your Animated Video

Step 1: Define Your Purpose 

Before you start writing, it is important to clarify the purpose of the video.  

Ask yourself: What do I want to achieve with this animated video? Do I want to educate, entertain or persuade my target audience? Understanding goal will help you craft a more focused and impressive script. 

Step 2: Identify Target Audience 

Knowing Target audience is key to creating a script that resonates with them. Consider their age, interests and background. Tailor your script to appeal to their preferences and address their needs or concerns. 

Check Out this article on: Reasons why animated videos are effective for learning (2024) 

Step 3: Develop Your Message 

Once you have defined your purpose and identified your audience it is time to develop your message. What is the main idea or story you want to convey through this video? Keep your message clear and relevant to target audience. 

Step 4: Create a Project Brief 

Before diving into the script, create a project brief that outlines the key details of video such as the target audience, message, tone and style. This will serve as a reference point throughout the scripting process. 

Step 5: Tell a Story 

Engage target audience by telling a compelling story. Use characters, conflict and resolution to create a narrative arc that keeps viewers interested from start to finish.  

Check out this article about storytelling: – The importance of Storytelling’ in Animated Video (2024)  

Step 6: Establish Your Tone 

The tone of script should reflect the mood you want to convey. Whether it is humorous, serious informative make sure your tone is consistent throughout the script. 

Step 7: Keep it Brief 

3D Animated videos are typically short so keep your script concise. Focus on the key points you want to convey and avoid unnecessary information or explanations. 

Step 8: Show, Don’t Tell 

Use visuals and animations to convey your message whenever needed. Instead of describing something in words show it through images or actions. 

Step 9: Include a Meaningful CTA 

Finally at the end of video with a meaningful call to action. Whether you want viewers to visit your website, sign up for a newsletter or make a purchase, make sure your call to action is clear and compelling.  

Writing a script for your animated video requires careful planning and consideration. By following above steps, you can create a script that effectively communicates your message and engages your target audience. Remember to keep it simple, human and true to your brand voice. Connect with reality Premedia to create 3D product animated Video for your brand.