Launching a new product in the market is exciting, but getting noticed in a crowded market can be tough. Explainer videos are like your secret weapon. They engage customers and grab attention. In this blog, we will give you 10 reasons to use explainer videos when you are introducing your new product.
Simplify Complex Ideas
Explainer videos shine when it comes to simplifying intricate concepts. By combining visuals, narration, and animation, they make it easy for your audience to grasp even the most complex ideas. This is especially valuable for products with technical or innovative features that may be difficult to explain in text alone.
Example: Imagine you’re launching a new software tool for graphic design. An explainer video can walk viewers through the intricate details of the software’s features, making it far more accessible than a lengthy manual.
Grab Attention Instantly
Explainer videos are known for their ability to engage viewers within the first few seconds. This is achieved through visually appealing animations, engaging narratives, and concise messaging. Studies indicate that a significant portion of internet users prefers video content consumption. Research shows that 29.8% of online users seek instructional videos, while 31.3% express a preference for how-to videos.
Example: Dropbox’s famous explainer video opens with a simple yet captivating animation, immediately drawing the viewer in.
Convey Your Value Proposition
Your product’s value proposition is its unique selling point – what sets it apart from the competition. Explainer videos are a perfect platform for conveying this value proposition succinctly. Whether it’s saving time, enhancing convenience, or improving a specific aspect of your customers’ lives, the video can communicate this in a clear and compelling way.
Boost Conversion Rates
Websites and landing pages featuring explainer videos tend to experience higher conversion rates. Research by Eyeview found that just having a video on your website can make 86% more people click the “Call to action” button. These videos guide viewers through the benefits and features of your product, making it more likely that they’ll take the desired action, whether that’s making a purchase, signing up for a newsletter, or requesting more information.
If you’re not using video marketing, you’re missing out on a good thing. If you want to get more people to do what you want on your website, start with videos.
Read Our Post On: How to Make an Effective Explainer Video
Enhance Brand Recognition
An explainer video is not just about your product; it’s also an opportunity to strengthen your brand identity. By maintaining consistency in style, color, and messaging, your video can contribute significantly to brand recognition.
Example: HubSpot‘s animated video seamlessly aligns with their brand’s aesthetic, reinforcing their brand identity.
Improve SEO and Online Visibility
Search engines love videos, which can result in better search engine rankings for websites that host them. Optimizing your video’s metadata and incorporating relevant keywords can further improve your online visibility, drawing more organic traffic to your site.
Increase Social Sharing
Engaging and informative explainer videos are highly shareable on social media platforms. When viewers find a video that resonates with them, they’re more likely to share it with their network. This organic sharing can substantially extend your product’s reach and visibility.
Read Post on: Reasons Why Video Marketing is So Important
Showcase Product Features
An explainer video offers a dynamic way to showcase your product’s features. Whether it’s a sleek design, innovative technology, or a unique selling point, the video can demonstrate these features effectively, helping potential customers understand what sets your product apart.
Engage Mobile Users
With the increasing use of mobile devices for online activities, explainer videos are an ideal way to engage users on smartphones and tablets. These videos are often designed to be mobile-responsive, ensuring that your message reaches a broad audience.
- Tell a Compelling Story
Last but not least, explainer videos offer you the opportunity to tell a compelling story. Through narrative storytelling, you can create an emotional connection between your product and the viewer. This connection can be a powerful factor in converting potential customers into loyal advocates.
Conclusion: Explainer videos are a multifaceted tool for product launches. They simplify complex ideas, instantly engage viewers, convey your value proposition, and boost conversion rates. Moreover, they can enhance brand recognition, improve SEO, and encourage social sharing. By showcasing product features and engaging mobile users, explainer videos contribute significantly to the success of your product launch.
When you partner with Reality Premedia and leverage our 3D animated video services, you’ll be equipped to create compelling explainer videos that captivate your audience and elevate your brand. Don’t miss out on the opportunity to make your product launch a resounding success with the power of explainer videos.”