Rise of Episerver as a popular CMS!

“Boost the productivity of your digital content for lasting impact to your visitors with EPiServer CMS.” Reality Premedia Services

Introduction

EPiServer is a global software company offering web content management, digital commerce, and digital marketing through the EPiServer Digital Experience Cloud software platform. EPiServer sites are built in ASP.NET MVC, a web application framework developed by Microsoft, or by using Headless REST API. EPiServer’s solutions can be purchased as core or extended platforms. Core platforms include EPiServer CMS, Commerce, or Campaign, while the extended platforms include additional features powered by artificial intelligence.

EPiServer as CMS

EPiServer CMS is a popular commercial content management system to help businesses deliver their online presence. First released in 1997 by then- Electro Stockholm AB, the EPiServer development services has been growing in popularity ever since.

EPiServer CMS is for medium-sized to enterprise-level companies. The platform’s focus is on solving challenges with marketing, branding, and lead generation. You can launch new content without involving IT, maintain brand consistency across several markets, and increase engagement and conversions. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive.

Key features and functionalities of EPiServer

  • Drag-and-Drop Authoring
  • Automatic A/B Testing
  • Cloud Service
  • Machine Learning Capabilities
  • Language Management
  • Personalization
  • Extensive Set of APIs
  • Multi-site Management
  • SEO Metadata Authoring
  • Social Channel Content Distribution

Why is EPiServer becoming the popular CMS tool?

  • Natural transition away from SharePoint

We all have traditionally been very Microsoft-oriented people. There was a time, when SharePoint’s position (especially MOSS 2007 and SP 2010) was so strong that basically every digital channel was implemented on the platform. There were many good implementations, but also too many bad ones that caused frustration. People started to seek lighter and more flexible platforms especially for their web content management solutions. EPiServer as another .NET based product met these needs with good timing. Hence it was a natural replacement for cumbersome SharePoint.

  • Partner availability

Related to the previous factor, also the implementation partners realized the need for a lighter solution. The learning curve of EPiServer developer for already capable .NET developer was relatively fast and

a certain level of expertise was achievable rather quickly. Also, affordable, and transparent pricing compared to many competitors helped the local implementation partners in selecting EPiServer to be represented.

  • Clarity and appeal of content production tools
    EPiServer service providers serve especially marketing and communications personnel in their content management and web publishing needs. User interfaces for editors are pleasant, page layouts are easy to edit.

Technical benefits of EPiServer

  • SQL Server compatible
  • Simple API for technical specialists to pick-up
  • Developed with a test-first methodology to ensure your deployments work as expected
  • All aspects of the pipeline are extendable
  • Quick product release cycle, so bugs are usually fixed a lot quicker than other products
  • Workflow support
  • e-Commerce Support
  • Powerful site search add-on available
  • Easy upgrade path with latest versions
  • Helps to write SOLID code easily

Who can use EPiServer?

  • Banking & Financial
  • Consumer Goods
  • Education
  • Healthcare
  • Manufacturing
  • Non-Profit
  • Public Sector
  • Retail
  • Technology
  • Travel & Tourism

We assist growth-oriented businesses in the B2C and B2B spaces with web content management, digital commerce, and digital marketing.

While our approach with each client is unique, you can count on a high ROI, accelerated growth, optimized customer experiences, and a path for scaling your business. As an EPiServer development company, we can help your business get the most out of the platform.

Your team will be able to manage content easily, and your customers will have a positive, compelling experience when they visit your site. In the end, you’ll see a boost in conversions and a benefit to your bottom line.

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