I was at a publishing conference recently and someone asked the question “Why do publishers struggle to adopt to digital technologies?” My answer was “I got two words for you ‘CHANGE MANAGEMENT’ “. The big name publishers (also known to many as the Dinosaurs) have always shown resistance to change. Technologies are bringing about disruptive …read more
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Geo-locations in eBooks – Now your books can travel (Literally!)
As an avid reader I have always traveled places that the authors describe so well in their books – from exotic locations to claustrophobic spaces. Books have made us travel to worlds that are unknown to us and only exist in fairy-tales. However, modern day technologies and digital publishing (with some help from google 🙂 …read more
