Augmented Reality (AR) has progressed from a science fiction concept to reality. We can now turn our surrounds into digitally enabled, interactive settings thanks to augmented reality services. Manufacturing organizations can use AR’s different specialized applications to increase production capacity, reduce production time, and, most significantly, integrate more precision into the whole manufacturing process.
The marketing landscape has shifted dramatically in recent years, with Internet-based platforms becoming the norm. Even B2B industries such as manufacturing have had to change their tactics to fit shifting buyer demands. Advances in AR, both in terms of hardware and software, have propelled the technology into the mainstream since 2016, resulting in increased adoption of AR in manufacturing companies. Manufacturers have switched their focus and now rely on AR app development companies to boost productivity and creativity.
Let customers try before they buy
Customers have always desired to experience things before making a purchase. This sales strategy’s effectiveness is demonstrated through product samples, automotive test drives, and a variety of other related concepts.
Prospective customers can use augmented reality to model and try on things without having to engage with them physically. Customers can try on or sample dozens, if not hundreds, of goods in search of the one that best matches their needs, without the need for a big physical inventory.
Augment branding & marketing
Having a strong customer base in B2B markets like manufacturing is crucial. This industry has leveled up by adding AR components to their branding material. By adding a virtual component to branding items like business cards and brochures, augmented reality may take them to the next level. Users can use their mobile devices to scan printed goods to access a variety of features that provide more information and methods to contact the company.
Indirect sales and marketing strategies can potentially benefit from augmented reality. While past AR applications focused on direct strategies for increasing sales, AR may also be used to improve the brand’s status.
Look to incorporate AR/VR technology
Embracing Augmented Reality (AR) can result in engaging consumer experiences and new ways to demonstrate why your product is superior to the competition.
For example, manufacturers can use these tools to show a customer the view from your cab when you stop by their construction site, or what your tractor would look like sitting in their machine shed. These technologies can help customers see and understand how features work in a way a brochure simply cannot. In addition to AR experiences being “cool,” they can lead to increased revenue and a shortened sales cycle.
A real-world approach to augmented reality in manufacturing
Digital changes are even more difficult than workforce reforms. According to a McKinsey & Company analysis, only about 30% of organizations that undertake digital transformation succeed.
It’s crucial to remember that digital transformation is a process rather than a revolution. Most proponents believe AR is the final step in this progression. Focusing on the fundamentals before tackling an advanced technology like AR will help you achieve your transformation goals faster.
AR may take some time before manufacturers are ready to embrace it, but that doesn’t mean it shouldn’t be considered. Instead, concentrate on the next phase of your digital transformation and go forward from there.
The Future for Manufacturing
It is crucial to keep in mind that the examples presented here represent only a small portion of the total potential of this technology, particularly in manufacturing and product development. Most of the manufacturing hubs are running towards the top augmented reality companies in India. We’ll have to wait and watch where the current market goes from here since there are probably likely certain eventualities that we never envisaged or even thought was feasible.