Home decor is a dream for every individual and everyone wants his dwelling to be beautifully decorated. Furniture is the keyword in home decor as it’s the major part every individual has to deal with. Choosing the right furniture for house is too much of task as one has to deal with each and every details like color which should compliment with the walls, size as the product should get fitted properly, how the final look will be when actually placed in rooms etc. A customer has to anticipate about each and every accessory which is actually very confusing, but not anymore.
The concept of augmented reality has now entered into the decor and furniture space which is enabling everyone to have a much clear understanding of products, without even watching them in reality. Augmented reality application for mobile phones and tablet PCs is a kind of technology which enhances a 2D image by converting it into 3 dimensional image. This technology can be used to augment the printed material further by adding audio, filters and even by customizing them on the go.
Augmented reality is the key to unlock all the confusions and questions from buyers’ mind. Augmented reality applications for furniture catalogue help product appearance to be shown in a believable and much real manner. 3D images generated by these customizable application let the buyer view the more real images of furniture and get the idea of how the product will look.
Furniture manufacturers also have advantage as their products can be more readily viewed. 3D views help in convincing buyers about the furniture structure and help in increasing sales. The AR catalog can be more attractive and convincing as compared to any 2D catalogues. The manufacturers have privilege of getting audio and voice added to the catalogue which increases ease of selecting the product for buyers.
This technology brings a win-win situation for both customers and retailer as customers don’t need to hunt all the designs at various places and retailer don’t need to have all types of furniture ready for display. A Cost saving technology for all.
In a nutshell 3D modeling of furniture benefits both the customers and the manufacturers which enhances furniture marketing effectively.