Augmented Reality (AR) is a technology that projects computer-generated augmentation on top of reality helping us perform tasks better & efficiently. AR falls in between reality & virtual reality and is a method used to render real-world & present it intuitively so that virtual elements resemble the present reality to an extent. AR has seen …read more
Augmented Reality has come a long way since its inception in the 90s. Over the period its application has evolved from merely putting a face filter and having fun with it to some serious business applications. The recent COVID 19 pandemics has necessitated innovative ways and means to reach the relevant target audience especially when inviting prospects and …read more
Augmented Reality applications can be made in different ways for different businesses. As per the various stats and studies, use of Augmented Reality will increase in 2024 and in the next few years as buyers are getting used to this experience whether it is retail shopping or making a purchase from the manufacturing company. Augmented …read more
What is Augmented Reality? Augmented Reality is an experience where our real world gets “augmented” with additional digital content after we scan a particular object, image or text (marker). It is becoming increasingly popular as AR ready smartphones and other devices become more accessible around the world. If you remember the Pokemon Go sensation of …read more
Immersive media – also referred to as ‘extended reality’ – is an umbrella term for VR, AR, mixed reality and 360-degree video; where the physical world is emulated through a digital simulated world. These types of media may slightly differ, but they essentially are the means to the same end. One of the biggest benefits …read more
