For years, companies have used product representations in their marketing operations. The unthinkable becomes attainable with 3D rendering, especially for marketers. 3D rendering provides you with complete control over every component of a digital asset.
The rendered images are lifelike, exact, and ideal for any application. The same cannot be said about photography, particularly of difficult-to-photograph items such as home decor, industrial equipment, or medical gadgets.
Benefits to Marketing
Create the Impossible
You may practically construct the impossible using 3D rendering, whether it’s a specific setting or other objects. For a picture shoot, there’s no need to waste time and money setting building expensive and inefficient sets.
Versatile and Flexible
3D rendering lets you have all that without needing to go to an impossible location or spend all day photographing the same product over and over. You can even change your mind or adjust the lighting later without having to set up another photo shoot.
In terms of environmental impacts, photography is also costly. Consider how inefficient photography settings are. They consume a lot of space yet are rarely utilized more than once. In fact, most sets are thrown away after a shoot.
On the other side, photorealistic 3D rendering does not deplete physical resources. It’s a zero-waste and environmentally responsible way to create and scrap photosets.
Precise & Perfect Assets
Minor modifications that would be impossible to achieve with photography (such as individual water drops on a beer can) are no problem for experts in 3D rendering.
Marketers can make use of this level of precision by employing light to draw attention to product features or to demonstrate how a product might fit into a room.
What You Can Do with 3D Rendering
Visuals are tremendously appealing to us; in fact, 90% of the information our brains absorb is visual. Including images can help with comprehension and recall. It’s no surprise that people are more likely to remember and participate in advertising that incorporates images. You can create the ideal marketing asset by using 3D renders of your product, whether it’s a line of colorful beer cans or a sleek digital fitness watch.
Start Marketing Even Before You Have a Prototype
Developing a new product may be both time-consuming and costly. You’re left waiting for a prototype that you want to start marketing right away after creating engineering files and sending them off to the manufacturer. Before delivering files to a manufacturer, it’s preferable to have graphic marketing assets. Consider these drawings to be a pre-prototype, allowing you to visualize and promote your new product without the need for a physical model. You can adjust the lighting, find the exact angle, and highlight key product characteristics.
Engage Your Audience with Interactive, Dynamic Content
You can’t always put your newest product into your audience’s hands to persuade them to buy it. Make a visual experience with your goods that involves a deeper look. Allow viewers a behind-the-scenes look at your product’s inner workings. Alternatively, demonstrate it in action. Photography or film would not be able to convey this.
Strengthen Your Brand
Establishing meaningful connections with your audience requires time and effort. It’s wonderful to have a strong mission statement, but you’ll need more to develop your brand and compete with others in your field. Combining your content with amazing graphics is one of the best methods to stir emotion or express a concept about your brand.
Making the Switch to 3D Rendering
3D rendering is a cost-effective, long-lasting, and versatile choice for marketers looking for the highest return on investment. Nothing else allows you to have complete control over your digital assets.